Archives for July 2011

Stylist PATRICIA LAGMAY with Photographer MATTEO VOLTA (Milan)

Stylist PATRICIA LAGMAY’S latest work, shot in MILAN by photographer MATTEO VOLTA.


It was a full-on weekend Saturday & Sunday for THEY Rep at the 2011 Vancouver IMATS with a great turn out for both days to watch two of their own speaking on the main stage.

Makeup artist & hairstylist SONIA LEAL-SERAFIM enjoyed speaking and demonstrating, this past Saturday, to a crowd about beauty make-up in a digital age–how editorial make-up artists should work with photographers to minimize digital touch-ups, potentially saving clients thousands of dollars in post-production. Sonia informed and educated while executing a make-up and hair demonstration on-stage.

THEY Rep’s agent/owner GINA HOLE was on Sunday’s panel discussion with agent JAYNE CRAIG of LIZBELL speaking to lots of new makeup hopefuls on gaining agency representation. Gina and Jayne discussed how agency representation works and how it could benefit an artist’s career.

Thank you to IMATS education coordinator, MELISSA MACGILLIVRAY and show director MICHAEL KEY who once again organized a fantastic event for Western Canada & the West Coast’s beauty and makeup industry.

Watch a recap of the event at MAKE-UP ARTIST MAGAZINE here:

Stylist PATRICIA LAGMAY with Photographer KRISTINA BABUSCI (Milan)

Here’s the latest work from stylist PATRICIA LAGMAY on location in MILAN. Photographed by KRISTINA BABUSCI.


Stylist LEILA BANI worked once again with FAMOUS FOOTWEAR, styling their latest commercial for Back To School 2011.

FASHION HOPE Presents MAZZUCCO Photo Art Exhibit & Fundraiser

FASHION HOPELUVNGRACESUGAR STUDIOS presents MAZZUCCO, a photo art exhibit & fashion against human trafficking fundraiser. Human Trafficking is the second largest organized crime world-wide. A $32 billion annual black market industry, that is more than Google, Nike and Starbucks combined.

On Saturday, July 23, 2011, Sugar Studios will house the FASHION HOPE event featuring artist & photographer SASCHA MAZZUCCO’S (New York) photo exhibit premiere as well as a specially commissioned 60″ x 80″ art piece painted by internationally renowned photographer and artist RAPHAEL MAZZUCCO. Raphael is donating this piece of art featured here, his artwork sells anywhere between $50,000 to $80,000–all proceeds raised from the sale of this piece will be donated to Fashion Hope.

The event is hosted by CAROLA BUN with speakers: Member of Parliament JOY SMITH, MISS CANADA TARA TENG and SEXTRADE 101’S NATASHA FALLE.

Silent auction participants include: LEONE, DANIER, MALENE GROTRIAN, LAVA & KUSH, JACQUELINE CONOIR and BUN.

Invite only & RSVP essential: Tickets – $100. Includes a glass of champagne and appetizers (Tax deductible. All Proceeds to Fashion Hope. Available at or contact (604) 374-5610)

Makeup Artist & Hairstylist EMAN for VANCOUVER VIEW

EMAN did hair and makeup for this editorial in the July issue VANCOUVER VIEW. Photographed by RENAT TOUICHEV.


Nail Artist CHRISTINA CULVER worked with TANGLE & WEAVE and created graphic black & white nails as well as Mondrian-style nails for their gallery photos.


Stylist LEILA BANI worked with TOOLBOX DESIGN on the latest Summer 2011 campaign for MAPLEVIEW MALL. Photographed by DAVID FIERRO.

Makeup Artist & Hairstylist SONIA LEAL-SERAFIM for BELLA MATERNA

SONIA LEAL-SERAFIM did hair & makeup for lingerie/loungewear line BELLA MATERNA. Shot by photographer KYLE GOLDIE.

IMATS – Main Stage Speaker SONIA LEAL-SERAFIM- Sat July 23 @ 2:45pm

Featured Speaker, Main Stage, Saturday July 23rd @ 2:45PM – 3:45PM

Makeup Artist & Hair Stylist SONIA LEAL-SERAFIM will be demonstrating as well as speaking, at the Vancouver IMATS on Saturday, July 23rd @ 2:45PM – 3:45PM, discussing ‘Beauty Makeup for the Digital Age’: In response to the prevailing (and misguided) wisdom of “fix it in Photoshop,” leading fashion and editorial artist Sonia Leal-Serafim will discuss how editorial make-up artists should work with photographers to minimize digital touch-ups, potentially saving clients thousands of dollars in post-production. Leal-Serafim will discuss how HD technology relates to beauty and print make-ups and why being a good hairstylist as well as a make-up artist is vital in today’s economy. Leal-Serafim will execute a beauty make-up and hair demonstration on stage during this discussion.