Archives for April 2014


THEY Representation is very pleased to now be representing Fashion and Advertising Photographer, POOYA NABEI, who has now joined our photography division!

Pooya is Iranian born, and came to Canada as a teenager. Currently, Pooya boasts a fantastic career that has taken off with an amazing clientele including LEONE, OAK+FORT, BLACK ORCHID DENIM, COORS LIGHT CANADA and also was invited to shoot the massive launch as well as the upcoming campaigns for the new TRUMP TOWERS VANCOUVER. Congrats Pooya on being hired by such amazing clients!

Photographer Agent, GINA HOLE, and the THEY Rep team are excited to have such a kind and wonderful talent like Pooya on board with the agency, we look forward to representing Pooya’s professional career as a fashion, advertising and portrait photographer. For all inquires regarding Pooya Nabei’s career, please contact Agent/Producer Gina a Hole at:

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The THEY Rep office is now closed for the Holiday weekend and will re-open on Monday, April 21st, 2014 at 9:30AM.
If you are inquiring about ARTIST availability, portfolios, or bookings, please email Jaime Jacquard-Sowa at
If you are inquiring about PHOTOGRAPHER availability, portfolios, or bookings, please email GINA HOLE at
If it’s urgent, you can call Jaime’s cell at 778.990.8270 or Gina’s cell at 604-916-8439.


Happy Easter!

New work from Makeup and Hair Stylist SONIA LEAL-SERAFIM

Makeup Artist & Hair Stylist, SONIA LEAL-SERAFIM is a true beauty expert and has established herself as one of the leading artists in Canada. Being equally strong with both make-up AND hair, Sonia is renowned for capturing and creating diverse looks for high-end beauty, editorial, sensual glamour, character-driven ads, as well as subtle “no-makeup” looks & grooming. As a Hairstylist she regularly represents the hair brand TRESEMME and GIORGIO ARMANI COSMETICS has dubbed Sonia one of their own elite, MASTER FACE DESIGNERS and continues to have Sonia represent their brand as their Beauty Expert at their prestigious HOLT RENFREW invitational events.

Print advertising, outdoor and fashion campaigns include TRUMP TOWERS, TARGET CANADA, BOVADA CASINO, MOUNTAIN EQUIPMENT CO-OP, NIKE, ORB, NECKED JEANS, PLUM CLOTHING, IRIS EYEWEAR, ALWAYS INFINITY and MINI COOPER. The world-renowned gaming company, EA GAMES, hires Sonia to ‘create’ the live character looks that are then digitally transformed into famous digital video game stars throughout EA’s mega-hit video games. Also, numerous magazines editorials feature her work such as NUVO, MONTECRISTO, DRESS TO KILL, FLARE, FASHION, CANADIAN LIVING, FLAUNT, VAN MAG and THE ESSENTIAL VANCOUVER. Sonia is invited regularly by the first-class event company, COUNTDOWN EVENTS, who hires Sonia almost exclusively for only their most prestigious weddings. Sonia has worked with many top celebrities and personalities including the recent album cover for NICKELBACK, HEDLEY, FERGIE, JOHN MAYER, DURAN DURAN, KIT HARINGTON, IVANKA TRUMP, TREVOR LINDEN and STEVE NASH, as well as makeup for both of NICKELODEON’s recent movie gallery shoots for JINXED and SWINDLE.

Sonia grew up in Toronto and Lisbon, Portugal, where she became fluent in Portuguese. She has also lived and worked in Toronto, Montreal, Nashville, Las Vegas, New York, San Francisco and Vancouver, the latter where she now resides permanently, but Sonia always continues to travel extensively for both work and pleasure.

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THEY welcomes to the team, ELI SHEPPARD!

POSITION FILLED!: first off, we would like to thank all of the wonderful applicants who applied for our new office position, we received so many great resumes, and interviewed some great people, but the position went to the fantastic, ELI SHEPPARD!

Social Media personality, ELI SHEPPARD, has been added to the THEY Rep/Produce/Sugar team. He will now be running THEY’s Facebook, Twitter, Instagram and Blog pages, which is perfect for Eli as he comes to us with an Indie following of over 2000 followers on his Twitter and 15,000 Tumblr followers!!!…and that was since he was only 15! Now that Eli is part of our team, we are looking forward to his posts, as well as his help with all of our production and Artists management…welcome Eli!

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Eli’s first selfie at THEY

Behind the Scenes for PETCUREAN GO! Pet Food

Here are some behind the scenes production shots from the latest advertising‬ shoot for ‪PETCUREAN‬ GO! pet food. David was invited back to work with the creative team from ‪‎SUBPLOT DESIGN‬, shooting “action” cats and dogs over several shoot and rehearsal days at Sugar Studios.
Also back again to Produce the shoot this year is ‪‎THEY Produce‬’s ‪‎GINA HOLE‬ and Production Coordinator ‪JAIME JACQUARD-SOWA‬. Gina was also in charge of all casting and coordinating of all of the Kitties and Doggies! Totally cute, fun, BUT a lot of work shooting cats! (they are, let’s just say, used to doing what they want, when they want!)…so we hired the BEST to help us out this year, Animal Trainer, PAUL JASPER from ‪PAWSIBILITIES‬! Paul is the #1 Animal Trainer in Vancouver’s movie industry, having trained cats and dogs for the movie…”Cats and Dogs”!…and other TV shows and movies like, dogs for the “Air Bud” movie franchise.

A fun note about the team’s last shoot: Subplot Ad Agency won the North American Marketing Award for “Best Packaging” for our GO! Petcurean shoot!

Photographer David Ellingsen with Trainer Paul Jasper shooting “Action Cats” for Petcurean
A beautiful black kitty pawing for some Petcurean food at Sugar Studios in Studio A!


Gorgeous shot of one of the Petcurean Cat models, taking a break at Sugar Studio’s kitchen.
Day 2 was filled with dogs! Above shows some of the beautiful breeds for the Petcurean shoot

The outdoor pool was set up for the “Action Dogs” water shoot for Petcurean’s GO! Pet food shoot.

Spokesperson CHRISTINA CULVER for SHAW GO! TV Segment

Spokesperson CHRISTINA CULVER filmed a recent TV segment demonstrating for ADAMS NATURAL PEANUT BUTTER on SHAW TV’s GO! to talk about healthy living and demo some new snack & smoothie recipes using Adams Natural PB! Food Stylist ANGIE MARTIN was also brought on board by ENVIRONICS PR to be ADAM’s Peanut Butter food stylist, recipe maker and she also set dec’d the Culver City Salad food truck for Adam’s for the shoot!

Photographer HANA PESUT for SCOUT & CATALOGUE S/S 2014 Campaign

Photographer HANA PESUT shot another lookbook and advertising campaign for SCOUT & CATALOGUE’s Spring/Summer 2014 Collection. Also on set once again, was Hairstylist & Makeup Artist KATRINA MOLSON to style the shoot.




Stylist LEILA BANI for MAPLEVIEW MALL Spring/Summer 2014 Campaign

Stylist LEILA BANI worked with the team from TOOLBOX DESIGN once again, to style the Spring/Summer 2014 campaign and lookbook for MAPLEVIEW MALL. Photographed by DAVID FIERRO.





Stylist SARAH DANNIELS  styled the boys of rock band COLOURED SKY, for their latest promotional shoot. Photographed by MIKE CHATWIN.





THEY PRODUCE was invited by US Photographer CHRISTIAN LANTRY to organize his shoot day for the rock band, THEORY OF A DEADMAN. The team spent the day shooting in multiple locations around Vancouver, shooting images for the band’s upcoming album and promotional materials.

LEILA BANI was brought on to style the boys in the band by ROADRUNNER RECORDS NYC

Take a look at these great behind the scenes shots from the shoot:


Photographer CHRISTIAN LANTRY shooting the boys from THEORY OF A DEADMAN.