newslettersoniaMakeup Artist & Hair Stylist, SONIA LEAL-SERAFIM is one of the leading experts in Canada. Being equally strong with both make-up AND hair, Sonia is renowned for capturing and creating diverse looks for high-end beauty, editorial, sensual glamour, character-driven ads, as well as subtle “no-makeup” looks & grooming. GIORGIO ARMANI COSMETICS has invited Sonia one of their own elite, MASTER FACE DESIGNERS and continues to have Sonia represent and showcase their brand as their Canadian Beauty Expert
Sonia’s print, promotional and commercial advertising campaigns in both Canada and the U.S. includes: TRUMP TOWERS, OIL OF OLAY, NIKE, PROCTOR & GAMBLE, MINI COOPER, VOLKSWAGON, TARGET and TIFFANY & CO, as well as with Fashion and Outdoor brands like WRANGLER, MOUNTAIN EQUIPMENT CO-OP, IRIS EYEWEAR, ARITZIA, LEONE, MELANIE AULD JEWELRY and JANE IREDALE COSMETICS.
The world-renowned gaming company, EA GAMES, hires Sonia to help create some of their various gaming characters looks; Sonia does the live character makeup & hair designs, where they are then digitally scanned and morphed into the famous video game stars throughout EA’s mega-hit video games like, PERCY JACKSON SEA OF MONSTERS, MADDEN, FIFA WORLD CUP and MIRRORS EDGE.
Magazines feature her work on covers and in editorials for GQ, ZINK, NYLON, NUVO, FASHION, CHATELAINE, ESSENTIAL VANCOUVER, MENS HEALTH, PEOPLE, TV GUIDE, CANADIAN BUSINESS, VANCOUVER MAGAZINE and for her sought-after Bridal Beauty in WEDLUXE. Sonia also partners with first-class wedding event companies such as COUNTDOWN EVENTS, for the most prestigious weddings in Vancouver.
Celebrities include: IVANKA TRUMP, KIT HARRINGTON, HARRY CONNICK JR., MICHAEL BUBLE, ELLEN PAIGE, ASHLEY GREENE, NICKELBACK, HEDLEY, SAM ROBERTS, FERGIE, JOHN MAYER, DURAN DURAN, INXS, TREVOR LINDEN, STEVE NASH, WILLIAM GIBSON and ECKHART TOLLE.
Sonia grew up in Toronto and Lisbon, Portugal, where living there she became fluent in Portuguese. Vancouver is where she now resides permanently, but with family in Montreal and Toronto she regularly travels to work as a local in each city, as well as continues to travel to photo shoots all over.